You have no more than 3 seconds to pass the crucial "what's in it for
me" test nike mercurial
vapor.4. The copywriting tone and language should be personal and
conversational, instead of stuffy and "corporate".
5. Make a specific
offer to the reader and, if possible, include a short deadline by which he must
respond to get it cheap
foamposites.6. Use as much copy as is needed to fully pile on all the
benefits the reader will get by ordering, answer objections, create urgency, and
close the sale.
7. Test your subject lines and offers on small segments
of your list before you send the email to your entire list lebron 8 shoes .8. Include "Email
this to a friend" service in all your communications for pass along and viral
marketing.
Topic 4 ~ Good Call-to-Action ~Get More Clicks With a Good
Call-to-Action!The call-to-action is a determining factor of your click-through
rate cole haan shoes . It is an
important component of your email copy because it answers three important
questions for the recipient.
They are:1. What you want them to do2. Why
they should do it, and3. How to take that next step.Whatever action you want
your recipients to take, you can make it happen more often with a good
call-to-action. First, decide what you want them to do:1. Buy something2. Sign
up for a service3. Fill out a form4. Read an article or get more information5.
Visit your website or store6. Make an appointmentEtcThen, make sure you
incorporate these 6 characteristics to get the results you're looking for. Make
your call-to action:1. Visible - People read, react, make decisions and take
action differently. Some make decisions right away ("You had me at hello.") and
some need more details ("I'm from Missouri."). Place call-to-action links in the
beginning, middle and end of the email so that recipients can click whenever
they are ready. 2. Clear - Stick to simple words, short phrases, bulleted
benefits and paragraphs of 1-3 short sentences. Include appropriate graphics and
cut the clutter by making effective use of white space.3. Compelling - Use
action-oriented verbs and phrases: "buy now," "call today," "save" and so on.4.
Rewarding - Offer an incentive or reward for action. For example, "Act now and
also receives...," or "the First 100 respondents will be entered into a raffle
to win..." The giveaway, or prize, you choose should be closely related to your
product or service. That way, you will be targeting customers who are interested
in what you have to offer, not just the latest gadget.5. Urgent - The longer an
email sits in an inbox, the less likely it is to be acted on. Create a sense of
urgency to get a more immediate response. Try limiting the offer to a specific
time period, to the "first 50 customers," "while supplies last," etc.6. Direct -
Your call-to-action links should go to the appropriate page on your website with
more details on the specific product or service you're promoting. If you don't
have a website, the call-to-action might be store locations to visit or a number
to call for an appointment.Keep in mind that, in addition to repeating your
call-to-action, you can vary your call-to-action to appeal to different types of
buyers (and to fit your sales cycle). For example: "Click here to buy now" will
naturally work better with loyal customers. The softer, "Click here to learn
more" may be better for newer prospects.Topic 5 ~ Avoid Common Pitfalls ~Read
Your Email Message Backwards to Avoid Common PitfallsHere are some common
problems to look out for:1. Misspelled words - It's a good idea to spell-check a
document, but it's not enough. A spell checker won't catch every error.2. Wrong
word used - This is why a spell checker isn't enough. A spell checker will only
flag words it doesn't recognize. It can't tell if a legitimate word is used
incorrectly. Some words commonly confused: accept, except; your, you're; then,
than; there, their, they're; cite, site, sight; lay, lie; loose, loosen, lose.
Also, look out for a missing "r" in the word "your." It's easy to overlook a
sentence such as "Visit our Web site now to receive you free copy."3. Grammar
error - Again, if you know you're not a good writer, have someone else check
your writing for grammatical errors. Mistakes make you look bad.4. Punctuation
error - This is another area where you'll benefit from a review by someone who
knows their stuff. If you're determined to do it yourself, purchase a good
grammar or style book. One o