5. Make a specific offer to the reader and, if possible, include a short deadline by which he must respond to get it cheap foamposites.6. Use as much copy as is needed to fully pile on all the benefits the reader will get by ordering, answer objections, create urgency, and close the sale.
7. Test your subject lines and offers on small segments of your list before you send the email to your entire list lebron 8 shoes .8. Include "Email this to a friend" service in all your communications for pass along and viral marketing.
Topic 4 ~ Good Call-to-Action ~Get More Clicks With a Good Call-to-Action!The call-to-action is a determining factor of your click-through rate cole haan shoes . It is an important component of your email copy because it answers three important questions for the recipient.
They are:1. What you want them to do2. Why they should do it, and3. How to take that next step.Whatever action you want your recipients to take, you can make it happen more often with a good call-to-action. First, decide what you want them to do:1. Buy something2. Sign up for a service3. Fill out a form4. Read an article or get more information5. Visit your website or store6. Make an appointmentEtcThen, make sure you incorporate these 6 characteristics to get the results you're looking for. Make your call-to action:1. Visible - People read, react, make decisions and take action differently. Some make decisions right away ("You had me at hello.") and some need more details ("I'm from Missouri."). Place call-to-action links in the beginning, middle and end of the email so that recipients can click whenever they are ready. 2. Clear - Stick to simple words, short phrases, bulleted benefits and paragraphs of 1-3 short sentences. Include appropriate graphics and cut the clutter by making effective use of white space.3. Compelling - Use action-oriented verbs and phrases: "buy now," "call today," "save" and so on.4. Rewarding - Offer an incentive or reward for action. For example, "Act now and also receives...," or "the First 100 respondents will be entered into a raffle to win..." The giveaway, or prize, you choose should be closely related to your product or service. That way, you will be targeting customers who are interested in what you have to offer, not just the latest gadget.5. Urgent - The longer an email sits in an inbox, the less likely it is to be acted on. Create a sense of urgency to get a more immediate response. Try limiting the offer to a specific time period, to the "first 50 customers," "while supplies last," etc.6. Direct - Your call-to-action links should go to the appropriate page on your website with more details on the specific product or service you're promoting. If you don't have a website, the call-to-action might be store locations to visit or a number to call for an appointment.Keep in mind that, in addition to repeating your call-to-action, you can vary your call-to-action to appeal to different types of buyers (and to fit your sales cycle). For example: "Click here to buy now" will naturally work better with loyal customers. The softer, "Click here to learn more" may be better for newer prospects.Topic 5 ~ Avoid Common Pitfalls ~Read Your Email Message Backwards to Avoid Common PitfallsHere are some common problems to look out for:1. Misspelled words - It's a good idea to spell-check a document, but it's not enough. A spell checker won't catch every error.2. Wrong word used - This is why a spell checker isn't enough. A spell checker will only flag words it doesn't recognize. It can't tell if a legitimate word is used incorrectly. Some words commonly confused: accept, except; your, you're; then, than; there, their, they're; cite, site, sight; lay, lie; loose, loosen, lose. Also, look out for a missing "r" in the word "your." It's easy to overlook a sentence such as "Visit our Web site now to receive you free copy."3. Grammar error - Again, if you know you're not a good writer, have someone else check your writing for grammatical errors. Mistakes make you look bad.4. Punctuation error - This is another area where you'll benefit from a review by someone who knows their stuff. If you're determined to do it yourself, purchase a good grammar or style book. One o
No comments:
Post a Comment